This was a self-set brief, where I looked into creating a campaign for the Oceana Charity Organisation with the aim to reduce plastic pollution. Setting myself a rather big task, I pinpointed the project towards microplastics. I decided the best direction for this project was to appeal to the audiences self-interest instead of attempting to guilt them.

This campaign informs the audience of how they consume a large amount of microplastics over the duration of their life, leading to health issues. The intention for his was to get the audience to then stop buying plastic, leading to less plastic pollution.