Client Project
Hair by us
02/14
Graphic Design
Brand Identity
Strategy
I was approached by a local hair salon named 'Hair by us' to help develop a new and fresh brand identity for the company. The owner was looking to have a new and fresh face for the store as the older identity was outdated and no longer reflected the values that the brand lived by. Below you'll get a glimpse of my process of how I developed the visual identity of this brand.
This was the original identity. Creating a logo to reflect the brands values and future was the first mission 💡
To initiate the rebranding process for the client's hair salon, a productive workshop was conducted via video call. This method facilitated a comprehensive understanding of the client's specific requirements, desired outcomes, and target audience. Through this collaborative discussion, valuable insights were gained, enabling me to develop initial design concepts that aligned with the client's vision and brand values.
During the workshop, it became apparent that the client's requirements encompassed an elegant and sophisticated design that also commanded attention. Furthermore, the solution needed to possess a future-proof quality, ensuring its relevance for a minimum of 5-10 years. Following this,
I initiated the process by creating preliminary sketches, developing initial designs, and exploring suitable typefaces for implementation.
